Rikker at Thai101 has published a fascinating post about Thailand’s first printing press. The owner published a newspaper called the Bangkok Recorder, and advertisements seemed to confuse some of the readers. Here’s an excerpt:

I, the owner of this newspaper, have heard that those who purchase the Bangkok Recorder wonder, “Why are so many things reprinted? Like the article about the new dock, it’s run 2 or 3 times already. There are many other items which have been reprinted many times. What is the reason for this? Can’t they find new material?”

They wonder and complain ramblingly like this, because they don’t know the customs of newspapers. Those items which are reprinted are a type of article, the owner of which wants everyone to read and remember. Like with the story about the new dock, they pay for it to be printed every time, paying 2 dollars per time. An article that is repeated like this, in English is called ‘advertisement’.

A type of article meant to be read and remembered. What an interesting way to look at advertisements! :)

There’s a lot more, so be sure to read the full article over at Thai101.

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